This Privacy and Cookies Policy explains how Blue Shine Services S.A., located at 26 Agias Paraskevis Street, Elliniko, Attica, 16777, Greece, VAT Number 801009160, email: [email protected], collects, uses, stores and protects personal data through the website PremiumRentacar.gr.

The Company acts as Data Controller in accordance with the GDPR and applicable Greek legislation.

1. Personal Data We Collect

When you use our website, submit a contact form, request a vehicle reservation, complete a booking, or use our rental services, we may collect:
• Full name
• Residential address
• Telephone number
• Email address
• Billing and invoicing information
• Vehicle reservation and rental details
• Driving licence / identification details, where required for the rental
• Payment-related information processed through secure payment providers
• IP address
• Website browsing and usage data
• Cookies, pixels and similar technologies
Certain personal data is necessary in order to complete your reservation, rental agreement, payment, invoice, or customer support request.

2. Purpose of Processing

We process your personal data for the following purposes:
• Managing vehicle reservation and rental requests
• Preparing rental agreements, confirmations, vouchers, receipts and invoices
• Communicating with you regarding your booking or inquiry
• Providing customer support
• Processing secure payments
• Fraud prevention and transaction security
• Compliance with legal, tax and accounting obligations
• Website security and technical monitoring
• Improving website functionality and user experience
• Website traffic analysis and performance measurement
• Sending newsletters, offers or promotional communications, only where consent is required and has been provided

3. Legal Basis for Processing

The legal bases for processing your personal data are:
• Performance of a contract or steps prior to entering into a contract
• Compliance with legal obligations
• Legitimate interests of the Company, including secure and efficient operation of services
• Your consent, where required, such as marketing communications and non-essential cookies

4. Security of Personal Data

The Company applies appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, destruction or unlawful processing.
These measures may include:
• Secure servers
• SSL encryption
• Restricted access to authorized personnel
• Secure payment processing through certified providers
• Technical monitoring and fraud prevention systems
Where personal data is transferred outside the European Economic Area, appropriate safeguards are applied in accordance with GDPR.

5. Data Retention

Personal data is retained only for as long as necessary for the purposes for which it was collected and for as long as required by applicable legal, tax, accounting or regulatory obligations.
We may retain personal data for:
• Tax and accounting purposes
• Legal compliance
• Customer support and dispute handling
• Protection of the Company’s legitimate interests
After the applicable retention period, personal data is securely deleted or anonymized.

6. Your Rights

Under GDPR, you have the following rights:
• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to object
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority
To exercise your rights, you may contact us at: [email protected]
The Company will respond within thirty (30) days from receipt of your request.

7. Supervisory Authority

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with:
Hellenic Data Protection Authority (HDPA), Kifisias Avenue 1-3, P.C. 11523, Athens, Greece. www.dpa.gr

8. Cookies, Pixels and Similar Technologies

Our website uses cookies, pixels, local storage and similar technologies to improve website performance, support secure booking functionality, personalize user experience, analyze traffic and measure advertising performance.
These technologies may be used in connection with services such as:
• Google Analytics
• Google Tag Manager
• Google Ads
• Google Remarketing
• Meta Ads
• Meta Pixel
• Conversion tracking tools
• Payment providers such as Viva Wallet
• Security and fraud prevention systems
Non-essential cookies are used only after obtaining your consent through the cookie consent banner.

9. Categories of Cookies We Use

Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled.
They are used for:
• Booking system operation
• Secure checkout and payment services
• Fraud prevention
• Session management
• Website protection and technical security
• Saving cookie consent preferences

Performance and Analytics Cookies
These cookies help us understand how visitors use our website and improve its functionality, speed and usability.
They may include:
• Google Analytics
• Google Tag Manager
• Website traffic analysis tools
• Performance monitoring tools

Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements, measure campaign performance and support remarketing.
They may include:
• Google Ads
• Google Remarketing
• Meta Ads
• Meta Pixel
• Conversion tracking
• Conversion API integrations

Third-Party Payment Cookies
Payment providers, including Viva Wallet, may use cookies necessary for payment authorization, fraud detection and transaction validation.

10. Managing Cookie Preferences

Users may:
• Accept all cookies
• Reject non-essential cookies
• Customize cookie settings
• Withdraw consent at any time
Essential cookies remain active because they are required for security, booking and payment functionality.
Analytics and advertising cookies are activated only after consent has been provided.
You may change or withdraw your consent at any time through the cookie settings panel available on our website.

11. Browser Cookie Controls

Most browsers allow users to block, delete or manage cookies through browser settings.
Useful browser links:
Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
Please note that disabling certain cookies may affect the proper operation of some website features.

12. GDPR and Advertising Compliance

This website operates in accordance with:
• General Data Protection Regulation (GDPR)
• EU Cookie Consent Requirements
• Google Consent Mode
• Google Ads Policies
• Meta Ads Policies
Cookies and related technologies are processed only where legally permitted and according to the user’s consent preferences where required.

13. System Logs and IP Address

For security, operational and maintenance purposes, our website and third-party services may collect technical data such as system logs and IP addresses.
This data may be used for:
• Website security
• Technical monitoring
• Traffic analysis
• Protection against malicious activity
• Fraud prevention
IP addresses are not used for direct identification of an individual unless legally required or necessary for security purposes.

14. Changes to This Policy

The Company may update this Privacy and Cookies Policy when necessary for legal, technical or operational reasons.
The latest version will always be available on this website.

15. Contact Information

For any privacy or cookies-related matter, please contact:
Blue Shine Services S.A.
26 Agias Paraskevis Street
Elliniko, Attica 16777
Greece
Email: [email protected]